News

March 12, 2025 — CONFLUENCE OF STATES RELEASE UPDATED GUIDEBOOK ON DEVELOPING OFFICES OF OUTDOOR RECREATION

NATIONWIDE - The Confluence of States released an updated version of its Guidebook for Developing Offices of Outdoor Recreation, expanding on its original 2023 resource with new tools and best practices. This comprehensive guide now includes updated strategies for working across state agencies, a new section on supporting outdoor recreation policies, and fresh case studies from states that have successfully cultivated outdoor recreation offices. These additions aim to empower new and existing leaders in the outdoor recreation sector by providing them with the knowledge and resources to enhance their work. Since 2013, a remarkable 24 states have created offices of outdoor recreation across the United States, and later this month the Confluence of States will help launch a campaign called ’25 in 2025’ to shine a spotlight on this movement and inspire other states to create offices of their own.

The updated guidebook reflects the growing landscape of outdoor recreation, which has become a key economic driver in the U.S. In 2023, the outdoor recreation economy contributed a remarkable $1.2 trillion to the U.S. economy (2.3% of GDP), supporting 5 million jobs. The industry’s rapid growth outpaced the broader economy, and many states are now establishing or expanding offices of outdoor recreation to harness this momentum, create lasting, positive impacts for their communities, and increase state competitiveness.

The guidebook is presented in the following sections:

Operationalizing the Office - understanding the context of one’s office and developing goals.
Building Support – developing relationships with stakeholders and creating a plan for meaningful engagement.
Strategic Initiatives – providing an overview of common priorities including conservation and natural resources, economic development, grant management, and tourism.
Working Across State Agencies – sharing how offices of outdoor recreation work across state agencies and case studies of how collaborative these offices are.

Additional resources include a glossary of common language, a 1-year template, and appendix of helpful tools and links. Members of the Confluence of States are highlighted throughout the guidebook to provide words of advice and encouragement as new leaders start organizing their offices for the first time.

Since the launch of the guidebook in 2023, states have widely referenced it as a key resource for making the case for the creation of outdoor recreation offices, and has played a significant role in shaping how these offices are developed and structured across the country. Six states have established offices of outdoor recreation since 2023, and new offices continue to be developed nationwide, reflecting the growing recognition of outdoor recreation as a critical economic and community asset.

“We’re thrilled to release our updated guidebook, which now offers new insights and best practices that will help states create stronger, more connected outdoor recreation offices,” said Katherine Andrews, 2025 Chair of the Confluence of States and Director of the Arkansas Office of Outdoor Recreation. “The updated resource provides practical tools for leaders just getting established and provides valuable insights to those who have been working in this field for years. The guidebook reflects the collective experience of our members, and we hope it continues to inspire collaboration, innovation, and progress in outdoor recreation across the country.”

“Since its debut, the Guidebook has served as the gold standard for helping state offices of outdoor recreation reach their potential to tap into the $1.2 trillion outdoor recreation economy for community benefit, economic growth, and state competitiveness,” said Chris Perkins, Vice President of Programs for the Outdoor Recreation Roundtable, a coalition of outdoor recreation trade associations and organizations serving more than 110,000 businesses. “We are delighted to see the release of this new edition and look forward to launching a campaign this month to shine a spotlight on the state office movement and challenge more states to create outdoor recreation offices of their own.”

“As the outdoor recreation economy continues to grow, it’s more important than ever for states to have the tools and knowledge to develop effective offices of outdoor recreation,” said Hannah Wintucky, Government Affairs Manager of the Outdoor Industry Association, the premier trade association for outdoor industry businesses. “This updated guidebook brings together the collective expertise of the members of the Confluence of States, providing both new and existing offices with practical strategies to strengthen their impact. Whether a state is just beginning this journey or refining its approach, this resource will help leaders maximize the benefits of outdoor recreation for their communities and economies.”

December 31, 2024 — WHAT THEY ARE SAYING: CONFLUENCE OF STATES LEADERS HIGHLIGHT NEW BUREAU OF ECONOMIC ANALYSIS (BEA) NUMBERS ON OUTDOOR RECREATION

NATIONWIDE - The U.S. Bureau of Economic Analysis (BEA) released new statistics measuring the outdoor recreation economy for the nation, all 50 states, and the District of Columbia for 2023. The new U.S. data show that the outdoor recreation industry generates $1.2 trillion in gross economic output, 2.3% of gross domestic product, and 5 million jobs. See what the Confluence of States are saying:

Colorado Outdoor Recreation Industry Office
“The latest BEA data underscores the essential role outdoor recreation plays in Colorado’s economy,” said Conor Hall, Director of Colorado’s Office of Outdoor Recreation Industry. “From fishing and archery to snowmobiling and camping, these activities not only enhance our quality of life but also drive significant economic growth, create jobs, and support communities across the state. This data reaffirms the need to prioritize policies that expand access, invest in sustainable recreation, and ensure Colorado remains a leader in this thriving sector.” (Press Release)

Maine Office of Outdoor Recreation
“The Summit brought together some of Maine's most innovative outdoor voices - from trail builders and gear manufacturers to municipal leaders and next-generation entrepreneurs,” said Jeff McCabe, Director of the Maine Office of Outdoor Recreation. “Seeing these diverse perspectives unite around the continued, sustainable growth of our outdoor economy shows exactly why Maine is a national leader in outdoor recreation. This new data is reflective of the state’s strong assets, and shows that Maine’s outdoor recreation sector is well-positioned for continued growth.” (Press Release)

Massachusetts Office of Outdoor Recreation
“This incredible growth in our outdoor recreation economy highlights our communities’ strong commitment to promoting outdoor activities,” said Governor Maura Healey. “Massachusetts is leading the charge nationwide, delivering substantial economic value and creating jobs that grow our local economies.” (Press Release)

Michigan Outdoor Recreation Industry Office
"It is the production, the warehousing, the shipping, the transportation of those goods, the jobs in those businesses," said Brad Garmon, Executive Director of the Michigan Outdoor Recreation Industry Office. "Across the board, Michigan is a pretty diverse outdoor economy." (News Article)

Minnesota Outdoor Recreation Industry Partnership
"These numbers demonstrate that outdoor recreation remains a critical economic engine for Minnesota, even as our industry navigates various economic headwinds," said Lauren Bennett McGinty, Executive Director of Explore Minnesota. "From the Boundary Waters to the bluff country, our outdoor spaces enrich quality of life and provide sustainable economic opportunities across the state." (Press Release)

Montana
“I think a lot of times when we read about the outdoor recreation economy, we focus on tourism and hospitality,” said Megan Lawson, an Economist with Headwaters Economics. “The greatest growth we saw in Montana’s data came from information, research, construction and manufacturing. That’s not what we think of as being synonymous with tourism. It really highlights the diversity of activities that contribute to this economy. It’s not just hunting and fishing, it’s not just skiing. It needs to be thought of as all of the above.” (News Article)

New Hampshire Office of Outdoor Recreation Industry Development
“The latest BEA data highlights the vitality of our outdoor economy, with increased jobs and participation in sectors like snow sports, hunting, boating, fishing, and cycling,” said Janel Lawton, Director of New Hampshire’s Office of Outdoor Recreation Industry Development. “Our diverse landscapes and outdoor activities play a key role in strengthening communities, enhancing quality of life, and boosting the statewide economy. By preserving and supporting our outdoor resources, we can ensure New Hampshire remains a unique and thriving place for future generations.” (Press Release)

New Mexico Outdoor Recreation Division
“The latest BEA data reinforces what we’ve always known here in New Mexico — outdoor recreation is deeply intertwined with our quality of life and a thriving, sustainable economy,” said Karina Armijo, Director of the New Mexico Outdoor Recreation Division. “Investing in outdoor access and stewardship through programs like the Outdoor Equity Fund and Outdoor Recreation Trails+ Grant fosters a healthier, more connected, and resilient future for all New Mexicans.” (Press Release)

Pennsylvania Office of Outdoor Recreation
“My Administration is committed to supporting and growing the outdoor recreation industry, which strengthens local economies, creates jobs, and enhances the quality of life for Pennsylvanians and visitors alike," said Governor Josh Shapiro. “By investing in outdoor recreation, we're not just creating economic opportunity but also celebrating the natural beauty that makes Pennsylvania so unique. We will continue working to make the Commonwealth a national leader, where millions of visitors and residents can go to spend time outside with the people they love." (Press Release)

Utah Division of Outdoor Recreation
“Outdoor recreation is a key contributor to Utah’s economy, and this year’s economic data reinforces its critical role in our state,” said Jason Curry, Director of the Utah Division of Outdoor Recreation. “Given Utah’s renowned diverse landscapes and the wide variety of outdoor activities available to residents and visitors, it’s no surprise to see continued growth. It shows that the state’s commitment to preserving and enhancing outdoor experiences enriches lives and drives significant economic benefits for communities.” (Press Release)

Vermont Outdoor Recreation Economic Collaborative
”We are working to keep the sector on its upward trajectory by aligning partners around fostering healthy and vibrant communities through outdoor recreation using priority actions that support stewardship, wellness and economic development,” said Jackie Dagger, Program Manager of the Vermont Outdoor Recreation Economic Collaborative. (Press Release)

The impact of these numbers highlight the important work Confluence members do each day. 20 states are currently members of the Confluence of States, having committed to supporting the outdoor recreation economy on behalf of their respective governors – Arkansas, Colorado, Oregon, Maine, Maryland, Massachusetts, Michigan. Minnesota, Montana, New Hampshire, New Mexico, Nevada, North Carolina, North Dakota, Pennsylvania, Utah, Vermont, Virginia, Washington, and Wyoming.

Working alongside outdoor recreation industry leaders, the Confluence of States members are guided by five pillars of outdoor economy success:

Conservation and Stewardship
Education and Workforce Training
Economic Development
Public Health and Wellness
Opportunity and Experience

November 26, 2024 — CONFLUENCE OF STATES RELEASE ANNUAL OUTDOOR REPORT HIGHLIGHTING WORK ACROSS OFFICES

NATIONWIDE - The Confluence of States released their annual Outdoor Report providing an overview of the collective work offices of outdoor recreation have accomplished for fiscal year 2024. Offices include:

Offices of Outdoor Recreation provide a centralized and dedicated home to coordinate efforts across agencies, identify new opportunities for economic growth, connect all communities to the benefits of time outside, and promote responsible recreation in a state’s most treasured places. They support the outdoor industry developing economies and creating jobs, increasing rural prosperity, improving public health outcomes and quality of life, and promoting environmental stewardship and conservation.

The Confluence of States is a growing network guided by five pillars to ensure outdoor recreation retains a bipartisan approach:

Conservation and Stewardship
Education and Workforce Training
Economic Development
Public Health and Wellness
Opportunity and Experience

The report highlights each pillar describing efforts from across member state offices and their departments. From facilitating grant funding to supporting outdoor economy summits and passing meaningful legislation to support the outdoors.

“We are thrilled to announce the release of the Confluence of States' Annual Outdoor Report, which showcases the incredible work and dedication of our offices of outdoor recreation across the nation,” said Katherine Andrews, Chair of the Confluence of States and Director of the Arkansas Office of Outdoor Recreation. “This report highlights the pillars of our outdoor initiatives and the collective efforts in reducing barriers to the outdoors. We are excited about the remarkable accomplishments and the positive impact these efforts have on enhancing our outdoor spaces and economies. Together, we are forging a path toward a vibrant future for outdoor recreation.”

For 2022, U.S. federal data from the Bureau of Economic Analysis showed that the outdoor recreation economy accounted for $1.2 trillion in gross economic output, 2.3% of gross domestic product, and 5 million jobs. From 2022 to 2023, outdoor recreation real GDP grew 3.6% compared to 2.9% for the U.S. economy and jobs growing 3.3% compared to 1.8%.

“In just over a decade, 24 states have created offices of outdoor recreation because they recognize that outdoor assets are core to thriving economies, healthy people, and connected communities,” said Chris Perkins, Vice President of Programs at the Outdoor Recreation Roundtable. “This year’s Outdoor Report from the Confluence of States is another milestone for the state outdoor recreation movement and captures a remarkable set of accomplishments from state outdoor recreation leaders across the country. The $1.2 trillion outdoor recreation economy is propelled by these leaders and we are excited to celebrate their work and support states in creating and sustaining offices of outdoor recreation.”

"Supporting and investing in state offices of outdoor recreation is vital to the long-term growth and sustainability of the outdoor industry. The latest report from the Confluence of States highlights the remarkable advancements in outdoor access, infrastructure, and programming that become possible when the industry backs these offices," said Jaclyn Levy, Senior Director of Advocacy and Government Affairs at the Outdoor Industry Association. "OIA is committed to continued support for these state offices, along with state policies nationwide, that enhance and expand the recreation economy—particularly at a time when outdoor participation and the industry's economic impact are reaching record levels."

October 23, 2024 — CONFLUENCE OF STATES LEADERS GATHER IN Montana, ELECT NEW LEADERSHIP FROM ARKANSAS AND pennsylvania

MONTANA - The Confluence of States recently met at the Outdoor Media Summit in Missoula, Montana. The conference brought together government officials, industry leaders, media representatives, and outdoor brands. The summit, the largest congregation of state directors of outdoor recreation to any one event in the history of the movement, featured shared programming and networking opportunities, including keynote speeches, panels, and interactive sessions. Participants engaged in thought-provoking discussions and workshops, focusing on the latest trends, technologies, and best practices in outdoor media

During the convening, Katherine Andrews, Director of the Arkansas Office of Outdoor Recreation, was re-elected Chair of the Confluence of States Coalition for 2025. Nathan Reigner, Director of the Pennsylvania Office of Outdoor Recreation, was elected to serve as Co-Chair.

"Thank you to my colleagues for entrusting me once again with the role of Chair of the Confluence of States," said Katherine Andrews, Director of the Arkansas Office of Outdoor Recreation. "This past year has been monumental, marked by the incredible addition of four new states joining our coalition. As we look ahead to 2025, I am filled with optimism and determination to further our work across the country. With the support of my esteemed Co-Chair, Nathan Reigner, we are ready to propel the Confluence forward. I am grateful for the unwavering support and collaboration of my colleagues, and I am eager to build upon our successes for another remarkable year."

"I am deeply honored and proud to have been entrusted by my fellow states to help lead the Confluence of States as Co-Chair,” said Nathan Reigner, Director of the Pennsylvania Office of Outdoor Recreation. “This role represents a powerful opportunity to tell the compelling story of our collective impact when we come together and speak with a unified voice. I am excited to collaborate with our members to enhance their effectiveness in their respective states, and to support our collective mission of helping America accomplish great things in the realm of outdoor recreation and beyond.”

As the Natural State, Arkansas boasts a vast array of natural resources, including mountains, rivers, forests, and parks that are perfect for outdoor activities such as hiking, camping, fishing, and hunting. According to the U.S. Bureau of Economic Analysis (BEA), outdoor recreation generated $4.1 billion dollars in economic output, comprising 3.3% of Arkansas employees and 43,422 jobs.

In Pennsylvania, outdoor recreation generated $16.9 billion dollars in economic output, comprising 2.7% of Pennsylvania employees and more than 164,000 jobs according to the BEA. The mission of the Pennsylvania Office of Outdoor Recreation is to unite, grow, and strengthen Pennsylvania’s outdoor economy.

20 states are currently members of the Confluence of States, having committed to supporting the outdoor recreation economy on behalf of their respective governors. Since the formation of the Confluence of States in 2018, the Chair position of the organization has been held by the leaders in Arkansas, Colorado, Oregon, Montana, New Mexico, Nevada, and Michigan. Additional members include Maine, Maryland, Massachusetts, Minnesota, New Hampshire, North Carolina, North Dakota, Pennsylvania, Utah, Vermont, Virginia, Washington, Wyoming.

Working alongside outdoor recreation industry leaders, the Confluence of States member states are guided by five pillars of outdoor economy success:

Conservation and Stewardship
Education and Workforce Training
Economic Development
Public Health and Wellness
Opportunity and Experience

"It has been a remarkable journey to serve as Co-Chair of the Confluence of States over the past two years," expressed Carolann Ouellette, Maine’s Director of Tourism, Film and Outdoor Recreation. "Collaborating with emerging members and strengthening our national partnerships has been a testament to our shared vision. Together, we've empowered leaders and fostered connections that ensure the Confluence remains a pioneering force in the outdoor recreation movement. I am grateful for the opportunity to contribute to such a dynamic and influential network."

For 2022, U.S. federal data showed that the outdoor recreation economy accounted for $1.1 trillion in gross economic output, supporting 5 million jobs.

October 16, 2024 — CONFLUENCE OF STATES WELCOMES MINNESOTA AND NORTH DAKOTA

MONTANA – Outdoor recreation leaders from Minnesota and North Dakota committed to advance the principles contained in the Outdoor Recreation Industry Confluence Accords, on behalf of their governors, at a signing on October 16, 2024, at the 2024 Outdoor Media Summit. With the addition of the Minnesota Outdoor Recreation Industry Partnership, authorized by Governor Tim Walz, and the North Dakota Office of Outdoor Recreation, authorized by Governor Doug Burgum, the total number of states in the Confluence reaches a notable 20.

This pivotal moment was celebrated at the annual Outdoor Media Summit in Missoula, Montana, where government officials, industry leaders, media representatives, and outdoor brands gathered to witness the signing ceremony. The summit, the largest congregation of state directors of outdoor recreation to any one event in the history of the movement, featured shared programming and networking opportunities, including keynote speeches, panels, and interactive sessions. Participants engaged in thought-provoking discussions and workshops, focusing on the latest trends, technologies, and best practices in outdoor media.

The Confluence Accords embody 15 principles contained in the five pillars of conservation and stewardship, education and workforce training, economic development, public health and wellness, and opportunity and experience. They were developed in 2018 to promote and advance best practices for all states to sustainably grow their outdoor recreation economies.

The original Confluence Accord signatories were outdoor recreation directors from the states of Colorado, Montana, North Carolina, Oregon, Utah, Vermont, Washington, and Wyoming on behalf of their governors on July 25, 2018 in Denver, Colorado. The second signing included Maine, Michigan, Nevada, New Mexico, and Virginia on October 24, 2019 in Saint George, Utah. The third signing included Arkansas, Maryland, and New Hampshire on May 26, 2022 in Little Rock, Arkansas. Earlier this year, the fourth signing included Massachusetts and Pennsylvania on May 7, 2024 in Washington, D.C.

“We are thrilled to welcome Minnesota and North Dakota to the Confluence of States," said Katherine Andrews, 2024 Chair of the Confluence of States and Director of the Arkansas Office of Outdoor Recreation. “These two states have already been incredible partners, offering valuable insights and innovative approaches to outdoor recreation. We are excited to continue our work together, leveraging our shared knowledge to drive positive change across the nation.”

“Joining the Confluence of States marks an exciting new chapter for Minnesota's vibrant outdoor recreation industry,” said Randolph Briley, Deputy Director of the Minnesota Outdoor Recreation Industry Partnership. “By harnessing the collective expertise and resources of the Confluence, we aim to propel Minnesota's outdoor recreation industry to new heights, ensuring that it remains a vital contributor to our state's economy and a source of joy for residents and visitors alike. Together, we look forward to fostering sustainable growth and innovative partnerships that reflect the spirit and resilience of Minnesota.”

“We are incredibly excited to continue to not only enhance health and wellbeing by maximizing the impact of outdoor recreation in North Dakota, but to also responsibly develop our resources as a driver of economic and workforce development,” said Cody Schulz, Director of the North Dakota Parks and Recreation Department. “In North Dakota we believe in innovative partnerships and taking a whole of industry approach that engages the private and public sectors alike, and the principles of these accords embody that spirit,” added Cole Garman, North Dakota’s Director of the Office of Outdoor Recreation.

“The Confluence of States represents the very best of outdoor recreation—leaders representing governors from all political backgrounds, united behind the benefits of the $1.1 trillion outdoor recreation economy nationwide,” said Chris Perkins, Vice President of Programs at Outdoor Recreation Roundtable. “We congratulate Minnesota and North Dakota on joining this bipartisan network and applaud Governors Burgum and Walz for their commitment to outdoor recreation and its proven value to their constituents and economies.

“The Confluence of States’s success is our collective success in the outdoor industry. We’re honored to have held the signing at the 2024 Outdoor Media Summit highlighting the growth of offices across the nation,” said Yoon Kim, Founder of the Outdoor Media Summit. “We’re proud to continue the tradition of co-convening our two events together.”

The announcement comes at a pivotal moment as the Confluence of States also unveils the 2024 Outdoor Report. This comprehensive document highlights the achievements of member states under the organization’s core pillars. The report sheds light on the vital role these offices play in enhancing public lands, boosting local economies, and promoting health and wellness through outdoor recreation. With now 24 offices nationwide, the report illustrates the profound impact of this collaborative network.

Outdoor recreation is an economic engine that creates jobs and sustains state and local economies throughout the U.S. The U.S. Bureau of Economic Analysis reported that outdoor recreation makes up 2.2 percent of U.S. GDP, generating $1.1 trillion in gross output and supporting 5 million jobs.

The Confluence of States is a bipartisan network of state leaders advancing our outdoor economy through a collective voice.

July 29, 2024 — Confluence of States to Co-Locate Annual Gathering with Outdoor Media Summit

MONTANA – Outdoor Media Summit (OMS) and the Annual Gathering of Confluence of States will co-locate in Missoula, Montana, from October 14-16. This strategic alignment will help attendees of both gatherings gain valuable insight into the work that is happening at a broader industry level. The two events will bring together government officials, industry leaders, media representatives, and marketing decision makers at outdoor brands, to develop strategies that support outdoor recreation at a state level.

OMS attendees will gain valuable insights into state and national level outdoor recreation initiatives while Confluence members will have the chance to showcase their work to influential media professionals.

"There’s a powerful synergy between Outdoor Media Summit and Confluence of States," said Yoon Kim, founder of Outdoor Media Summit. "The initiatives that Confluence directors lead often determine the health of the outdoor industry in their states. The more that brands and media know about these state-level initiatives, the more they can benefit from them."

The event will feature shared programming and networking opportunities, including keynote speeches, panel discussions, workshops, and interactive sessions. These will address pressing industry challenges and highlight innovative state-level outdoor recreation initiatives.

"We are excited to co-locate our Annual Gathering with the Outdoor Media Summit," said Katherine Andrews, director of the Arkansas Office of Outdoor Recreation and chair of the Confluence of States. "This collaboration underscores our commitment to elevating the outdoor recreation industry. It’s an extraordinary opportunity for state leaders and media professionals to connect, share insights, and champion the economic and social benefits of outdoor activities."

Hosted at the Holiday Inn in downtown Missoula, this co-located event promises to be a hub of collaboration, learning, and networking for outdoor industry professionals, policymakers, and media experts.

For more information on registration, sponsorship opportunities, and the event agenda, please visit outdoormediasummit.com.

About Outdoor Media Summit
Outdoor Media Summit is where the brightest minds in media and marketing gather to share secrets, forecast the future and make more money.

About Confluence of States

The Confluence of States is a bipartisan network of 18 state leaders advancing our outdoor economy through a collective voice.

MAY 23, 2024 — CONFLUENCE OF STATES ADDS FIFTH PILLAR TO THE ACCORDS

WASHINGTON, D.C. – The Confluence of States is proud to announce the addition of a fifth pillar, Opportunity & Experience, to its foundational principles. This new pillar is designed to foster a more inclusive, accessible, and enriching outdoor experience for all communities. The Confluence of States is a bipartisan network of 18 state leaders advancing the outdoor economy through a collective voice. States include Arkansas, Colorado, Maine, Maryland, Massachusetts, Michigan, Montana, Nevada, New Hampshire, New Mexico, North Carolina, Oregon, Pennsylvania, Utah, Vermont, Virginia, Washington, and Wyoming.

The Confluence of States will now be guided by five pillars:

Conservation & Stewardship
Education & Workforce Training
Economic Development
Public Health & Wellness
Opportunity & Experience

The Opportunity & Experience pillar aims to promote safety and inclusion in all outdoor activities, ensuring that every individual, regardless of their background or ability, can enjoy nature's benefits. By prioritizing safety measures and fostering a welcoming environment, states seek to create outdoor spaces where everyone feels secure and valued.

In addition, this pillar will focus on promoting recreation opportunities close to where people live, work, and play. By enhancing local parks, trails, and natural areas, the Confluence of States hopes to make nature more accessible and integrated into daily life. This will not only encourage physical activity and well-being but also strengthen community bonds and foster a greater appreciation for the natural world.

Lastly, this pillar aims to reduce barriers to experiencing nature and participating in outdoor activities. This includes addressing financial, physical, and social obstacles that may prevent individuals from engaging with the outdoors. By providing resources, support, and inclusive programs, each state member is committed to ensuring that everyone has the chance to explore, enjoy, and benefit from nature.

“I am thrilled to announce the addition of our new pillar, Opportunity & Experience,” said Katherine Andrews, 2024 Chair of the Confluence of States and Director of the Arkansas Office of Outdoor Recreation. “This new pillar is not just a standalone concept; it is the vital link that enhances and amplifies the impact of our existing pillars. By prioritizing opportunities for all and accessibility, we are not only enhancing the quality of life for our communities but also strengthening the foundation upon which our offices of outdoor recreation are built. Together, these pillars work in synergy to grow the outdoor economy, protect our natural resources, and improve the well-being of all individuals, enriching the fabric of our communities.”

The fifth pillar is part of a three-part recommendation made by a workgroup of Confluence members that was formed following discussions about strengthening diversity, equity, inclusion, justice, and accessibility in the Confluence Accords in September of 2022. In addition to adding a fifth pillar, the adopted recommendation strengthens language under the four existing pillars and requires Confluence members to report on their work under the Opportunity & Experience pillar in the annual Confluence of States Outdoor Report.

“The adopted workgroup recommendation reflects the great work that is already being done in our respective states to create better opportunities for underrepresented and rural communities,” said Jackie Dagger, Program Manager for the Vermont Outdoor Recreation Economic Collaborative, and elected workgroup Chair. “I am proud of the bipartisan process we led and the recommendation we developed that better aligns our national work and our work at the state level.”

MAY 13, 2024 — Confluence of States Welcomes Massachusetts and Pennsylvania at National Outdoor Recreation Executive Forum

WASHINGTON, D.C. – Outdoor recreation leaders from Massachusetts and Pennsylvania committed to advance the principles contained in the Outdoor Recreation Industry Confluence Accords, on behalf of their governors, at a signing on May 7, 2024, at the Outdoor Recreation Roundtable’s National Outdoor Recreation Executive Forum. With the addition of Massachusetts, authorized by Governor Maura Healey, and Pennsylvania, authorized by Governor Josh Shapiro, the total number of states in the Confluence reaches a historic 18.

The National Outdoor Recreation Executive Forum was the outdoor recreation industry’s first-ever, cross-segment CEO-level event. The purpose of the Forum was to bring together executives from across the industry’s many segments with agency leaders, state recreation directors, and policy makers to identify challenges and opportunities facing the $1.1 trillion outdoor recreation economy and drive collective goals and strategies forward.

The Confluence Accords embody 12 principles contained in the four pillars of conservation and stewardship, education and workforce training, economic development, and public health and wellness. They were developed in 2018 to promote and advance best practices for all states to sustainably grow their outdoor recreation economies.

“Massachusetts and Pennsylvania’s entrance into the Confluence of States marks a historic chapter in our coalition,” said Katherine Andrews, 2024 Chair of the Confluence of States and Director of the Arkansas Office of Outdoor Recreation. “Both states bring invaluable perspectives and resources to our collective efforts in enhancing outdoor recreation. Massachusetts, with its historical landmarks and coastal beauty, alongside Pennsylvania, with its vast forests and storied trails. Together, we’ll continue to grow outdoor recreation as a shared priority, driving economic, environmental, and social well-being across the country.”

“We are thrilled to sign the Confluence Accords and affirm our commitment in Pennsylvania to growing our outdoor economy and harnessing its power for economic and workforce development, public health, and conservation,” said Nathan Reigner, Director of the Pennsylvania Office of Outdoor Recreation. “With the full support of Governor Shapiro and the widespread enthusiasm of Pennsylvania’s outdoor industry and economic development community, Pennsylvania is excited to join the national leadership uniting, growing, and strengthening our outdoor economy.”

“Outdoor recreation is an essential part of living and visiting Massachusetts, and we are thrilled to join our state partners as a new member of the Confluence of States,” said Massachusetts Office of Outdoor Recreation Director Paul Jahnige. “Massachusetts is blessed with vibrant trail systems, diverse wildlife, and outdoor adventures of all kinds. Through the Confluence of States, we look forward to amplifying our collective voice to advance outdoor recreation and protect our natural resources.”

“Pennsylvania’s and Massachusetts’ formal commitment to the Confluence of States is testament to the groundswell of support for outdoor recreation as a driver of resilient state economies, connector of communities, and boon to public health” said Chris Perkins, Vice President of Programs at Outdoor Recreation Roundtable. “The $1.1 trillion outdoor recreation economy is better off with robust state leadership for outdoor recreation initiatives and investments, and we are proud to have showcased these directors and the Confluence of States at our National Outdoor Recreation Executive Forum.”

Outdoor recreation is an economic engine that creates jobs and sustains state and local economies throughout the United States. In its most recent data, the U.S. Bureau of Economic Analysis reported that outdoor recreation makes up 2.2 percent of U.S. GDP, generating $1.1 trillion in gross output and supporting 5 million jobs.

The Outdoor Recreation Roundtable (ORR) is America’s leading coalition of outdoor recreation trade associations and organizations working to promote the growth of the outdoor recreation economy and outdoor recreation activities.

December 7, 2023 — WHAT THEY ARE SAYING: CONFLUENCE OF STATES LEADERS HIGHLIGHT NEW BUREAU OF ECONOMIC ANALYSIS (BEA) NUMBERS ON OUTDOOR RECREATION

Nationwide – The U.S. Bureau of Economic Analysis (BEA) released new statistics measuring the outdoor recreation economy for the nation, all 50 states, and the District of Columbia. The new U.S. data show that outdoor recreation generates $1.1 trillion in economic output (2.2% of GDP), 4.98 million jobs and comprises 3.2% of U.S. employees for the nation. See what members of the Confluence of States are saying:

Arkansas Office of Outdoor Recreation
“The data released by BEA is reflective of our efforts in enhancing the quality of life through outdoor recreation here in the state of Arkansas,” said Katherine Andrews, Director of the Arkansas Office of Outdoor Recreation. “It provides a clear example of how our initiatives within the state are working and have positive impacts on our communities. We look forward to using this momentum to continue to expand the outdoor recreation economy both nationally, and here in our home state.” See full press release.

Colorado Outdoor Recreation Industry Office
"We must continue to champion destination stewardship, more equitable access to the outdoors, a healthy workforce, and continued sustainable growth of the industry," said Conor Hall, Director of Colorado's Outdoor Recreation Industry Office. See full press release.

Maine Office of Outdoor Recreation
“The importance of the outdoor recreation sector and how it is a consistent economic driver is reinforced with the new BEA data,” said Carolann Ouellette, Director, Maine Office of Outdoor Recreation. “It also reinforces the importance of continual investment that supports the stewardship of our natural assets and the innovative businesses that strengthen our economy.” See full press release.

Massachusetts Office of Outdoor Recreation
“When residents have access to safe parks and trails, they are 21 percent more likely to be physically active,” said Paul Jahnige, Director of Massachusetts Office of Outdoor Recreation. “Green spaces also reduce heat island impacts, cool neighborhoods, and provide significant ‘green’ mental health benefits including lessening stress, anxiety, and depression.” See full press release.

Michigan Outdoor Recreation Industry Office
“This data shows how the outdoor industry continues to be a key area of growth and a path to bolster local economies, consistently creating jobs and supporting economic growth,” said Michigan Outdoor Recreation Industry Office Executive Director Brad Garmon. “Trends in key segments of the Michigan and national outdoor recreation economy reflect our ongoing strategy to build on core strengths, such as retail and access facilitation, while better connecting and growing areas such as durable goods manufacturing for the outdoor economy. We will continue working to diversify and improve the overall resilience of the outdoor industry in Michigan, and add more high-wage and high growth jobs, especially in underserved rural and urban communities.” See full press release.

Montana
“Montana’s contribution is impressive, with the outdoor recreation economy driving $2.9 billion in economic output and providing support for 29,450 jobs across the state,” said Melissa Weddell, Director of the Institute for Tourism and Recreation Research Director at the University of Montana. See full press release.

New Mexico Outdoor Recreation Division
“The BEA data validates the ongoing efforts of New Mexico’s Outdoor Recreation Division to create jobs through the Trails+ grant program, support economic growth, and offer equitable access to the outdoors through the first-of-its-kind Outdoor Equity Fund,” said Karina Armijo, Executive Director, New Mexico Outdoor Recreation Division. “Based on the data, we can affirm these outdoor recreation-focused programs benefit all New Mexicans and the outdoor recreation businesses throughout the state.” See full press release.

North Carolina
“The latest data highlights that outdoor recreation and its supporting industries have an unwavering impact as an economic powerhouse in North Carolina,” said Amy Allison, Director of the MADE X MTNS (Made By Mountains) Partnership. “By championing strategic investments in public lands and infrastructure, fostering outdoor-driven communities and providing support for the innovative endeavors of outdoor recreation businesses and entrepreneurs, we continue to bolster our region’s economy, while also laying the foundation for a thriving and resilient future.” See full press release.

Utah Division of Outdoor Recreation
“With a continual rise in people drawn to the outdoors, Utah’s outdoor recreation sector continues to be a catalyst for economic growth and job creation,” said Jason Curry, Director of the Utah Division of Outdoor Recreation. “Communities across the state are experiencing the numerous benefits of our readily accessible landscapes, and we will remain committed to fostering a high-quality outdoor lifestyle that drives the outdoor economy and enriches the lives of all Utah’s residents and visitors.” See full press release.

Wyoming Office of Outdoor Recreation
“Outdoor recreation is a cornerstone of the Wyoming economy and is stitched tightly into what it means to live in our state, with endless opportunities to explore the great outdoors,” stated Patrick Harrington, Manager of Wyoming’s Office of Outdoor Recreation. “We look forward to this release every year as a moment to celebrate the great work of folks all across Wyoming who are advancing this economy in a way that makes sense for the people that call this place home.” See full press release.

November 15, 2023 — CONFLUENCE OF STATES RELEASE ANNUAL OUTDOOR REPORT HIGHLIGHTING WORK ACROSS OFFICES

NATIONWIDE – The Confluence of States released their annual Outdoor Report providing an overview of the collective work offices of outdoor recreation have accomplished for fiscal year 2023. Offices include:

The Confluence of States is a growing network guided by four pillars to ensure outdoor recreation retains a bipartisan approach:

Conservation and Stewardship
Education and Workforce Training
Economic Development
Public Health and Wellness

“We are proud to release the 2023 Outdoor Report, a comprehensive and collaborative effort that showcases the incredible work our member states have accomplished this past year elevating the outdoors in their states,” said Brad Garmon, Chair of the Confluence of States and Executive Director of the Michigan Outdoor Recreation Industry Office. “This report highlights the significant strides we have made in increasing awareness and relevance of the outdoor recreation sector, including its role in improving community vitality, creating and training a diverse workforce, and expanding access to ensure more people can enjoy the beauty of our great outdoors.”

For 2021, U.S. federal data showed that the outdoor recreation economy accounted for $862 billion in gross economic output, 1.9 percent of gross domestic product, and 4.5 million jobs in 2021. From 2020 to 2021, the outdoor recreation economy grew nearly 19%, over three times faster than the U.S. economy as a whole. New data for 2022 is scheduled to be released later this month through the Bureau of Economic Analysis.

“This year’s Outdoor Report exemplifies why state offices of outdoor recreation are so valuable—their accomplishments across economic development, education and workforce, conservation and stewardship, and public health demonstrate outdoor recreation’s importance in every state and the need for further investment in outdoor recreation,” said Chris Perkins, Vice President of Programs at Outdoor Recreation Roundtable. “We applaud the Confluence of States for this year’s achievements and look forward to supporting their continued success in the years to come.”

"The success of statewide outdoor offices and the entire outdoor industry as a whole depends on meeting the needs of the new generation of outdoor enthusiasts," said Rich Harper, Director of Government Affairs of the Outdoor Industry Association. "Through community investment and groundbreaking research, we look ahead to another year working with partners across the country to address equity barriers and help make the outdoors accessible for all.”

October 5, 2023 — CONFLUENCE OF STATES LEADERS GATHER IN NORTH CAROLINA, ELECT NEW LEADERSHIP FROM ARKANSAS AND MAINE

CHEROKEE, NORTH CAROLINA - The Confluence of States recently met at the Outdoor Economy Conference in Cherokee, North Carolina. The conference brought together over 600 outdoor industry leaders, advocates, business leaders, and stakeholders from across the country to collaborate on important issues facing the outdoor economy. The conference featured keynote speakers, panel discussions, and workshops focused on topics such as building vibrant outdoor communities, leveling up outdoor businesses, advancing inclusive and effective coalitions, and envisioning the future of the outdoor economy. Members of the Confluence of States also met with leaders of the Statewide Outdoor Business Alliance Network and members of the National Governors Association’s Outdoor Recreation Learning Network.

During the convening, Katherine Andrews, Director of the Arkansas Office of Outdoor Recreation, was elected Chair of the Confluence of States Coalition for 2024. Carolann Ouellette, Director of the Maine Office of Outdoor Recreation, was re-elected to serve as Co-Chair.

“I am honored to serve as the Chair for the Confluence of States Coalition for 2024. Arkansas is the only state in the middle of the country that by seeing the importance and impact of outdoor recreation has created an Office of Outdoor Recreation to capitalize on the growing outdoor economy and The Natural State’s abundance of natural resources,” said Katherine Andrews, Director of the Arkansas Office of Outdoor Recreation. “I look forward to working with my counterparts across the United States to further promote and advance the mission of Confluence.”

“I’m honored to be re-elected as Co-Chair. Collaborating with my colleagues from across the country is gratifying and I look forward to continuing to work with them as we shine a spotlight on the nation’s vital outdoor economy,” said Carolann Ouellette, Director of the Maine Office of Outdoor Recreation.

As the Natural State, Arkansas boasts a vast array of natural resources, including mountains, rivers, forests, and parks that are perfect for outdoor activities such as hiking, camping, fishing, and hunting. Recent efforts by the state government and private organizations have focused on promoting and expanding outdoor recreation opportunities in Arkansas. Efforts including The Natural State Initiative have helped to elevate the importance of outdoor recreation, attracting visitors, providing jobs, and improving the overall quality of life for residents. According to the Department of Commerce's Bureau of Economic Analysis (BEA), outdoor recreation generated $3.5 billion dollars in economic output, comprising 3.1% of Arkansas employees and 39,929 jobs.

In Maine, outdoor recreation generated $2.8 billion dollars in economic output, comprising 4.9% of Maine employees and more than 31,000 jobs according to the Department of Commerce's Bureau of Economic Analysis (BEA). The Maine Office of Outdoor Recreation works closely with partners from the public and private sectors to leverage Maine’s assets and outdoor heritage to grow the outdoor rec economy and brand.

17 states are currently members of the Confluence of States, having committed to supporting the outdoor recreation economy on behalf of their respective governors. Since the formation of the Confluence of States in 2018, the Chair position of the organization has been held by the leaders in Colorado, Oregon, Montana, New Mexico, Nevada, and most recently Michigan. Additional members include Arkansas, Maine, Maryland, New Hampshire, North Carolina, Pennsylvania, Utah, Vermont, Virginia, Washington, Wyoming.

Working alongside outdoor recreation industry leaders, the Confluence of States member states are guided by four pillars of outdoor economy success:

Conservation and Stewardship
Education and Workforce Training
Economic Development
Public Health and Wellness

“It has truly been an honor and a privilege to lead the Confluence of States this year,” said Brad Garmon, outgoing Chair and Executive Director of the Michigan Outdoor Recreation Industry Office. “Expanding our engagement with prospective members like Arizona and Minnesota; deepening our relationship with our national industry partners and state outdoor business alliances; and elevating talented leaders like Katherine and Carolann all help ensure that the Confluence continues to be among the most connected and impactful networks within the national outdoor recreation movement.”

“The growing outdoor recreation economy is not going unnoticed. In order to meet demands for outdoor recreation, we must continue to protect the natural lands, waters, and the communities that thrive around them,” said Rich Harper, Director of Government Affairs of the Outdoor Industry Association. “It is inspiring to see states taking up the call to drive equitable outdoor access across the country and we look forward to building on the momentum to bring even more families and youth outside.”

“We are at an incredible inflection point for state-level outdoor recreation economy development, and the Confluence of States is well-positioned to lead this effort under the leadership of Katherine Andrews and Carolann Ouellette,” said Chris Perkins, Vice President of Programs at Outdoor Recreation Roundtable. “We can’t wait to support their work and the Confluence of States moving forward in efforts to promote conservation, public health, economic development, and education, and share our gratitude and congratulations to Brad Garmon for all that was accomplished under his dedicated leadership.”

The Confluence of States is bipartisan coalition developing a national platform to grow the outdoor recreation industry, protect our nation's wild places and transform conservation into a driver for economic prosperity.

July 25, 2023 — CONFLUENCE OF STATES AND SOCIETY OF OUTDOOR RECREATION PROFESSIONALS RELEASE FIRST-EVER SCORP COMPARISON REPORT

NATIONWIDE - The Confluence of States and Society of Outdoor Recreation Professionals released the first-ever Statewide Comprehensive Outdoor Recreation Plan (SCORP) Comparison Report. This report compares SCORPs to each other, shares differences and/or similarities, and raises the visibility of each plan's impact on a community. SCORPs are critical for ensuring the availability and sustainability of outdoor recreation resources. This report is for members of the outdoor recreation community including SCORP leaders who want to learn what other states are doing.

The Statewide Comprehensive Outdoor Recreation Plan (SCORP) process was established in the 1960s as a tool to guide the development and management of outdoor recreation resources by state to receive funding under the Land and Water Conservation Fund (LWCF) Act. States must update their SCORP every five years. This allows states, tribes, and local governments, to apply for and receive LWCF matching grant funding for the acquisition and development of public parks and other outdoor recreation sites. Over the years, some SCORPs have evolved to include a greater focus on public participation, stewardship, and equitable access to outdoor recreation opportunities.

The report assesses the similarities and differences in how each state approaches outdoor recreation planning, including the goals, objectives, and strategies outlined in their plans. The report also evaluates data, state methodology, and outreach strategies. Overall, the report provides valuable insights into the various approaches to outdoor recreation planning and shares examples of states developing their plans through innovative solutions to better serve their communities.

“The SCORP Comparison Report provides a valuable tool for SCORP planners, consultants, and researchers to understand how each state defines priorities and understands outdoor recreation needs,” said Rachel Franchina, Executive Director of the Society of Outdoor Recreation Professionals. “Outdoor recreation planners and grant administrators will appreciate having a go-to resource for knowing what their neighboring states and states on the other side of the country are doing to improve access to outdoor recreation.”

“This report is a testament to the power of collaboration and the importance of outdoor recreation to our communities,” said Brad Garmon, 2023 Chair of the Confluence of States and Executive Director of the Michigan Outdoor Recreation Industry Office. “It highlights the best practices and innovative approaches taken by different states, as well as common challenges and opportunities for improvement. It is my hope that this report will serve as a valuable resource for policymakers, outdoor recreation professionals, and community leaders across the country. By working together and learning from one another, we can continue to strengthen and expand outdoor recreation opportunities for all, while also preserving our outdoor spaces for future generations to enjoy.”

“States have a terrific opportunity to dictate the recreation needs of today and outline the opportunities of tomorrow through their State Comprehensive Outdoor Recreation Plans,” said Chris Perkins, Senior Director of the Outdoor Recreation Roundtable, a coalition of outdoor recreation trade associations and organizations serving more than 110,000 businesses. “This outstanding report from the Confluence of States provides a comprehensive look at the state of SCORPs across the country and provides ample advice on how states can ensure that they reflect the fullest potential of their outdoor recreation resources.”

“This one-of-a-kind report gives state and local decisionmakers a deeper understanding of the role the outdoor recreation economy plays in local communities and the insight they need to allocate the appropriate resources to enhance public lands and waterways,” said Rich Harper, Director of Government Affairs of the Outdoor Industry Association, the premier trade association for outdoor businesses. “In turn, these decisions support local businesses in new and better ways and strengthens the entire outdoor recreation economy, ensuring future generations of Americans will have improved access to the great outdoors.”

The Confluence of States and Society of Outdoor Recreation Professionals will host a webinar to debut the comparison report on August 2nd, 2023, at 3 PM EST. The webinar, titled Introducing the SCORP Comparison Report, will feature Maribel Castañeda, author of the comparison report and Manager for the Confluence of States, who will present the report and moderate a panel of SCORP leaders. Register here.

The Confluence of States is a bipartisan coalition developing a national platform to grow the outdoor recreation industry, protect our nation's wild places and transform conservation into a driver for economic prosperity.

The Society of Outdoor Recreation Professionals (SORP) is the nation’s leading association of outdoor recreation and related professionals who strive to protect our natural and cultural resources while providing sustainable recreation access.

June 9, 2023 — CONFLUENCE OF STATES AND STATE OUTDOOR BUSINESS ALLIANCE NETWORK TO CONVENE AT THE OUTDOOR ECONOMY CONFERENCE IN NORTH CAROLINA

NATIONWIDE - The Confluence of States and the State Outdoor Business Alliance Network (SOBAN) are excited to announce their upcoming convening at the Outdoor Economy Conference in North Carolina on September 18-21, 2023. The meeting between the public- and private-sector networks will provide an opportunity for their members to come together, share ideas, and discuss strategies for working together to advance the outdoor recreation economy.

The Confluence of States is a bipartisan coalition of 16 state offices of outdoor recreation, established to share best practices and collaborate on initiatives that promote outdoor recreation as an economic driver. SOBAN is a network of 23 state-based outdoor business alliances leading on sector development and advocating for policies and initiatives that support the outdoor recreation industry.

The meeting is made possible with support from the conference partners, including the North Carolina Outdoor Recreation Office, Mountain Bizworks, MADE X MTNS and REI Co-op. Additional funding and support has been provided by the Outdoor Industry Association, Outdoor Recreation Roundtable, and The VF Foundation.

The conference in Cherokee, NC annually brings together over 600 outdoor industry leaders, advocates, business leaders, and stakeholders from across the country to collaborate on important issues facing the outdoor economy. The conference will feature keynote speakers, panel discussions, and workshops focused on topics such as building vibrant outdoor communities, leveling up outdoor businesses, advancing inclusive and effective coalitions, and envisioning the future of the outdoor economy.

“By bringing together the Confluence of States and the State Outdoor Business Alliance Network, we can harness the power of collaboration to ensure our outdoor spaces are protected and accessible for generations to come,” said Brad Garmon, 2023 Chair of the Confluence of States and Executive Director of the Michigan Outdoor Recreation Industry Office. “We look forward to collaborating with fellow industry leaders and sharing ideas to strengthen our respective economies while promoting the importance of outdoor recreation. This co-convening will undoubtedly lead to innovative solutions and new opportunities, paving the way for a brighter future for all.”

“The momentum in states that value the economic and community benefits of outdoor recreation has strengthened industry networks and engagement in collective efforts with state offices have led to transformative investments in the outdoors,” said Kelly Ault, SOBAN Network Coordinator and Executive Director of the Vermont Outdoor Business Alliance. “Conversations like the one at the upcoming conference will continue the positive leverage of public- and private efforts within states and across the nation”

“The meaningful connections formed at this convening will allow us to collectively amplify the value and importance of outdoor recreation as a huge economic driver for both rural and urban communities,” said Amy Allison, Director of MADE X MTNS. “By creating a space for collaboration and thought leadership we foster opportunities for action and investment for the sustainable growth of our outdoor recreation communities and the industry as a whole.”

“With recent statistics from the U.S. Department of Commerce measuring the outdoor recreation economy at $862 billion in annual economic output and 4.5 million jobs across the country, the Outdoor Economy Conference is well-timed to bring together leaders from across the industry to chart a path forward together,” said Chris Perkins, Senior Director of the Outdoor Recreation Roundtable. “ORR is excited to support the Confluence of States and join SOBAN to discuss state funding for outdoor recreation, rural economic development, guaranteeing outdoor access for all, and bolstering the outdoor workforce.”

Registration for the Outdoor Economy Conference in North Carolina is now open at https://outdooreconomy.org/

About Confluence of States

About Outdoor Business Alliance Network

The State Outdoor Business Alliance Network (SOBAN) serves as a convenor and capacity builder for collective efforts that lead to shared knowledge, collaboration opportunities, and investment in the outdoor economy.

About The Outdoor Economy Conference

The Outdoor Economy Conference, held annually in North Carolina, brings together and builds intentional connections amongst stakeholders from across the outdoor economy; catalyzes meaningful action and sparks collaborations; and showcases best practices from across the country, including the vibrant outdoor industry hub that is Western North Carolina.

March 1, 2023 — CONFLUENCE OF STATES ANNOUNCE NEW MANAGER

Nationwide - The Confluence of States have announced the addition of a new Manager, Maribel Castañeda, to support the collective work of the 16-state bipartisan coalition. Maribel has previously been serving as a Fellow for the Confluence of States providing administrative support and organizational leadership. She will continue her role in the same capacity leading efforts to build on the Guidebook for Developing Offices of Outdoor Recreation, the 2022 Confluence of States Outdoor Report, and liaise with industry partners at the Outdoor Industry Association, Outdoor Recreation Roundtable, The VF Foundation, and REI.

“Maribel has been a vital contributor to the growing national movement represented by the Confluence of States directors, supporting and boosting the coalition’s collective impact through her perceptive facilitation, PR prowess and outstanding research skills,” said Brad Garmon, 2023 Chair of the Confluence of States and Executive Director of the Michigan Outdoor Recreation Industry Office. “As we continue to solidify and reinforce the vital role that the outdoor recreation industry plays in the economy and in communities in every single state, Maribel’s professionalism, passion and skillset ensures that the Confluence gets not only bigger and better, but also more coordinated and impactful.”

“State offices of outdoor recreation are important voices that support economic development, advocate for the conservation and stewardship of lands, and promote access to the outdoors. I am honored to be a part of this network of outdoorists and trailblazers,” said Maribel Castañeda, Manager for the Confluence of States. “The Confluence of States have grown with the historic interest in outdoor recreation. This team of leaders are dedicated to serving their local communities and I’m thrilled to continue our work together in this new role.”

Maribel is a passionate public administrator with over a decade of experience in local and state government working in areas such as education, community development, board organization, and constituent engagement. She holds a Master’s in Public Administration from Virginia Polytechnic Institute and State University and a B.A. in International Affairs from James Madison University.

Prior to joining the Confluence of States, Maribel served at the pleasure of Virginia Governor Ralph S. Northam as the Director of Appointments and the Director of Latino Outreach. In this role, she led a team that appointed the most diverse slate of appointments in the history of Virginia. She also served as the primary point of contact for the Latino community supporting historic legislation for the immigrant community. Maribel is thought leader with extensive experience in board organization, member recruitment, and project management.

Maribel is an avid runner who has run a marathon and enjoys hiking and camping. She currently serves as a volunteer member of the Sports Backers Diversity, Equity, and Inclusion Advisory Council to inspire active living in the Richmond region and is a member of the Board of Associates for Lewis Ginter Botanical Garden.

February 14, 2023 — CONFLUENCE OF STATES RELEASE TRAILBLAZING GUIDEBOOK ON DEVELOPING OFFICES OF OUTDOOR RECREATION

Nationwide - The Confluence of States released the first-ever Guidebook on Developing Offices of Outdoor Recreation. This guidebook provides best practices and strategies sourced from existing state directors to ensure that new staff members who are in leadership of an office of outdoor recreation have an overview of proven ideas to help their office succeed. The guidebook will also support directors of current state offices of outdoor recreation, of which there are now 18 across the United States.

Over the past few years, there has been an unprecedented interest in outdoor recreation. U.S. federal data show that the outdoor recreation economy accounted for $862 billion in gross economic output, 1.9 percent of gross domestic product, and 4.5 million jobs in 2021. From 2020 to 2021, the outdoor recreation economy grew nearly 19%, over three times faster than the U.S. economy as a whole. States are seizing the moment by creating offices of outdoor recreation to cultivate economic development opportunities, improve public health benefits, connect people to the outdoors, and invest in their residents.

As the guidebook notes, Offices of Outdoor Recreation are created through legislation, budget line item, executive order, or gubernatorial action. They are often developed with the support of stakeholders, business leaders, government, and non-profit partnerships. While every state office of outdoor recreation follows a unique path depending on its role in state government and founding mandate, this guidebook will help new leaders map out their first-year goals and priorities.

The guidebook is presented in the following sections:

Operationalizing the Office - understanding the context of one’s office and developing goals.
Building Support – developing relationships with stakeholders and creating a plan for meaningful engagement.
Strategic Initiatives – providing an overview of common priorities including conservation and natural resources, economic development, grant management, and tourism.

“Offices of Outdoor Recreation can be transformative leadership positions in a state, providing the vision and capacity to connect great work already happening with more influential leaders, eager communities and outdoor businesses,” said Brad Garmon, 2023 Chair of the Confluence of States and Executive Director of the Michigan Outdoor Recreation Industry Office. “This guidebook is the collected wisdom of Confluence of States leaders who have navigated their state’s unique outdoor recreation landscape, politics, and timing to create meaningful, lasting change in their states, and we’re excited to support others who are following in our footsteps –and hopefully helping us break trail on some new ideas as well.”

“The past few years have made it clear: states that invest in outdoor recreation enjoy new jobs and businesses, improved public health, more resilient economies, and connected communities,” said Chris Perkins, Senior Director of the Outdoor Recreation Roundtable, a coalition of outdoor recreation trade associations and organizations serving more than 110,000 businesses. “While every state office of outdoor recreation will take a unique approach to the work, this guidebook ensures that both new and existing offices have access to proven strategies to help their states’ outdoor recreation economies thrive. ORR and our member organizations across the $862 billion outdoor recreation economy are thrilled to see the Guidebook released to the public and look forward to its positive impact on state offices of outdoor recreation across the country.”

“The creation of state-based outdoor recreation offices is a key priority in OIA’s state-level policy platform, and the health and vitality of the outdoor industry and economy is amplified by the work being done across state offices on a day-to-day basis,” said Rebecca Gillis, State & Local Government Affairs Manager of the Outdoor Industry Association, the premier trade association for outdoor businesses. “The newly-released Guidebook to Developing Offices of Outdoor Recreation is a powerful tool that will enable advocates and outdoor stakeholders to continue growing momentum in creating and strengthening state-based outdoor recreation offices throughout the U.S.”

"The VF Foundation is proud to support the Confluence of States and their Guidebook to Developing Offices of Outdoor Recreation,” said Gloria Schoch, Executive Director of The VF Foundation and Senior Director of Global Impact at VF Corporation. “We believe in the power of nature, the importance of protecting it and making it more accessible to all to foster sustainable and active lifestyles. We share these priorities with the Confluence of States and see their offices as influential drivers in advancing this work. We're looking forward to seeing more states develop offices of outdoor recreation across the country. It's an investment for communities guided by dedicated leaders who play a vital role in harnessing the collective might of the greater outdoor industry.”

The Confluence of States will host a webinar to debut the new guidebook on March 9th, 2023, at 2 PM EST. The webinar, titled State Offices of Outdoor Recreation: Introducing the Guidebook on Best Practices and a Conversation for Getting Started, will feature Maribel Castañeda, author of the guidebook and Fellow for the Confluence of States, who will present the new playbook and moderate a panel of current state directors of outdoor recreation to discuss best practices for success in operating a new office. Register here.

dECEMBER 29, 2022 — CONFLUENCE OF STATES RELEASE FIRST-EVER OUTDOOR REPORT HIGHLIGHTING WORK ACROSS OFFICES

Nationwide - The Confluence of States released their first-ever Outdoor Report providing an overview of the collective work 16 offices of outdoor recreation have accomplished for fiscal year 2022. Offices include:

The Confluence of States are guided by four pillars to ensure outdoor recreation retains a bipartisan approach:

Conservation and Stewardship
Education and Workforce Training
Economic Development
Public Health and Wellness

The report highlights each pillar describing efforts from across 16-member state offices and their departments. From facilitating grant funding to supporting outdoor economy summits and passing meaningful legislation to support the outdoors.

“Outdoor recreation impacts every state’s economy,” said Colin Robertson, Administrator of the Nevada Division of Outdoor Recreation and 2021 Chair of the Confluence of States. “We continue to grow as a collective group and welcome new states who want to learn more about what we have accomplished this past year. This report is the reflection of what common ground shared among different states can do for the great outdoors.”

The outdoor industry is a powerhouse of meaningful job creation, and a driving force of our Nation's economy. This industry is an economic multiplier, creating a unique quality of life in rural and urban areas, attracting new businesses and professional talent to our communities. U.S. federal data show that the outdoor recreation economy accounted for $862 billion in gross economic output, 1.9 percent of gross domestic product, and 4.5 million jobs in 2021.

“The Outdoor Recreation Roundtable celebrates this showcase of so many outstanding accomplishments of the Confluence of States over the past year,” said Chris Perkins, Senior Director of the Outdoor Recreation Roundtable, a coalition of made up of 36 outdoor recreation trade associations — as well as other nonprofit organizations and business entities — serving more than 110,000 businesses. “As this Outdoor Report clearly shows, state offices of outdoor recreation sit at the intersection of so many aspects of a well-functioning society, from healthy public lands and waters and improved public health to resilient economies and connected communities. We look forward to supporting the Confluence in the years to come as well as helping other interested states chart their own path to create offices of outdoor recreation.”

“The Outdoor Industry Association is grateful to be a core partner to the Confluence of States,” said Rebecca Gillis, State & Local Government Affairs Manager of the Outdoor Industry Association, the premier trade association for outdoor businesses. “This report is a testament to the Confluence and its individual members’ work being foundational to the creation, strengthening, and growth of vibrant outdoor economies across the U.S. The influential leadership of the Confluence will only continue to multiply as outdoor recreation becomes increasingly more popular as a transformative power for communities throughout the nation.”

See Outdoor Report here.

November 22, 2022 — WHAT THEY ARE SAYING: CONFLUENCE OF STATES LEADERS HIGHLIGHT NEW BUREAU OF ECONOMIC ANALYSIS (BEA) NUMBERS ON OUTDOOR RECREATION

Nationwide – The U.S. Bureau of Economic Analysis (BEA) released new statistics measuring the outdoor recreation economy for the nation, all 50 states, and the District of Columbia. The new U.S. data show that the outdoor recreation 1.9 percent ($454.0 billion) of current-dollar gross domestic product (GDP) for the nation in 2021. The outdoor recreation economy continues to show growth during post-pandemic recovery. See what members of the Confluence of States are saying:

Arkansas Office of Outdoor Recreation
“Arkansas is known as ‘The Natural State’ with good reason – our natural resources ensure that we will continue to be a destination for outdoor recreation and a core driver for economic growth,” said Stacy Hurst, Secretary of the Arkansas Department of Parks, Heritage and Tourism. “Our Office of Outdoor Recreation, led by Katherine Andrews, continues to work to ensure the state’s strategic growth as a place where outdoor businesses and recreation communities flourish.” [Blog Post, 11/10/22]

Colorado Outdoor Recreation Industry Office
“The outdoor recreation industry in Colorado has grown tremendously since 2020 — according to the newly released BEA outdoor recreation industry data for 2021, the industry has grown by 24.9% in Colorado, and outdoor industry employment has grown by 13.4 percent since 2020, far outpacing most other industries. These figures exemplify what we in Colorado know to be true: this industry is a huge economic driver and a significant source of jobs. It’s imperative that we continue our efforts to support the stewardship of our natural resources, the healthy growth of this industry and more equitable access to the outdoors,” said Conor Hall, Director of the Outdoor Recreation Industry Office. [News Article, 11/10/22]

Maine Office of Outdoor Recreation
“This year’s data from BEA demonstrates the importance of the outdoor recreation sector and how it is a consistent economic driver,” said Maine Office of Outdoor Recreation Director Carolann Ouellette. “We are fortunate to live in a state with an abundance of natural assets, innovative outdoor-related businesses, and the commitment of the Mills Administration to value and leverage our outdoor heritage to strengthen our economy.” [Press Release, 11/09/22]

Michigan Outdoor Recreation Industry Office
“The outdoor recreation economy is a powerful, unifying force for better health, good jobs and private sector investment all across the country,” said Brad Garmon, Executive Director of the Michigan Outdoor Recreation Industry Office, to chair the national outdoor industry Confluence of States coalition for 2023. “I’m honored to work with leaders in the Confluence of States and with our outdoor industry partners over the next year to develop and refine the range of programs and tools that our states use to enable more outdoor businesses to prosper and empower more families and communities to discover, love and support our nation’s rich endowment of parks, trails, lands and waters.” [Press Release, 11/10/22]

Nevada Division of Outdoor Recreation
“Nevada’s outdoor recreation economy came roaring back in 2021, reflecting Nevadans’ growing interest in and support of outdoor recreation in the state,” said Colin Robertson, Administrator of the Nevada Division of Outdoor Recreation. “As part of our mission, the Nevada Division of Outdoor Recreation looks forward to continuing to work side-by-side with our many partners to support outdoor businesses and nonprofits of all sizes, while driving a vibrant, sustainable, equitable outdoor sector for Nevada.” [Press Release, 11/14/22]

New Mexico Outdoor Recreation Division
“Through the New Mexico Cradle-to-Career Outdoor Industry Strategy, which was supported by the National Park Service Rivers, Trails, and Conservation Assistance Program, we hope to see a sustainable increase in outdoor recreation job growth,” Outdoor Recreation Division Deputy Director Alyssa Renwick said. “Our office, along with partners throughout the state, plans to build a pathway from pre-K through higher education for students interested in working in, and for, the outdoors. The strategy emphasizes early outdoor access through programs like the Outdoor Equity Fund, climate education, real-world paid experience, and higher education opportunities that will open doors to solid well-paying careers in the New Mexico outdoor recreation industry.” [Press Release, 11/10/22]

Vermont Outdoor Recreation Economic Collaborative
“For the second year in a row Vermont saw well over 1 million visitors at state-owned parks and record-breaking participation in outdoor recreation activities. Participation numbers reaffirm the state’s recent historic investments in outdoor recreation, which includes over $25 million directed by Governor Scott to fund outdoor recreation grant programs, supporting recreational infrastructure on state lands and the Vermont Trail System, and the construction of new rustic cabins in state parks,” said Michael Snyder, Chair of Vermont Outdoor Recreation Economic Collaborative (VOREC) and Commissioner of Vermont Department of Forests, Parks and Recreation.

“Growth in participation includes those new to the outdoors and from historically underrepresented populations. Communities across Vermont are identifying new and better ways to provide outdoor recreation experiences that support tourism, incentivize stewardship of outdoor resources, and provide residents with better overall health and wellness,” said Jackie Dagger, Director of the Vermont Outdoor Recreation Economic Collaborative (VOREC). [Press Release, 11/14/22]

Wyoming Office of Outdoor Recreation
“I think what we are seeing is the inherent value that the outdoor recreation economy has in a state like Wyoming,” said Patrick Harrington, Manager of the Wyoming Outdoor Recreation Office. “People across the state are looking towards this industry as a means of economic diversification and vitality for our local and state economies.” [Press Release, 11/09/22]

The impact of these numbers highlight the important work Confluence members do each day. 16 states are currently members of the Confluence of States, having committed to supporting the outdoor recreation economy on behalf of their respective governors – Arkansas, Colorado, Oregon, Maine, Maryland, Michigan. Montana, New Hampshire, New Mexico, Nevada, North Carolina, Utah, Vermont, Virginia, Washington, and Wyoming.

Working alongside outdoor recreation industry leaders, the Confluence of States member states are guided by four pillars of outdoor economy success:

Conservation and Stewardship
Education and Workforce Training
Economic Development
Public Health and Wellness

The Confluence of States is a nonpartisan organization developing a national platform to grow the outdoor recreation industry, protect our nation's wild places and transform conservation into a driver for economic prosperity.

November 1, 2022 — CONFLUENCE OF STATES LEADERS GATHER IN NEVADA, ELECT NEW LEADERSHIP FROM MICHIGAN AND MAINE

Incline Village, Nevada – State level outdoor recreation leaders representing the Confluence of States gathered at the Outdoor Media Summit alongside industry partners to elect organization leadership, discuss key issues affecting the $689 billion outdoor recreation economy, and strategize about the continued advancement of the outdoor economy through their engagement with the Outdoor Recreation Industry Confluence of States Accords.

Brad Garmon, Executive Director of the Michigan Outdoor Recreation Industry Office, was elected Chair of the Confluence of States Coalition for 2023. Carolann Ouellette, Director of the Maine Office of Outdoor Recreation, was elected to serve as Vice-Chair.

“The outdoor recreation economy is a powerful, unifying force for better health, good jobs and community-based investment all across the country,” said Brad Garmon, Executive Director of the Michigan Outdoor Recreation Industry Office. “I’m honored to work with leaders in the Confluence of States and with our outdoor industry partners over the next year to develop and refine the range of programs and tools that our states use to enable more outdoor businesses to prosper and empower more families and communities to discover, love and support our nation’s rich endowment of parks, trails, lands and waters.”

16 states are currently members of the Confluence of States, having committed to supporting the outdoor recreation economy on behalf of their respective governors. Since the formation of the Confluence of States in 2018, the Chair position of the organization has been held by the leaders in Colorado, Oregon, Montana, New Mexico, and mostly recently Nevada. Additional members include Arkansas, Maine, Maryland, Michigan, New Hampshire, North Carolina, Utah, Vermont, Virginia, Washington, Wyoming.

Working alongside outdoor recreation industry leaders, the Confluence of States member states are guided by four pillars of outdoor economy success:

Conservation and Stewardship
Education and Workforce Training
Economic Development
Public Health and Wellness

The leadership positions moving to states in the Great Lakes region and on the East Coast highlight the growing awareness and relevance of the outdoor recreation economy as it exists in states differently across the country. (The full list of Confluence member states can be found at: https://www.confluenceofstates.com/our-team.)

“The Accords are both a guide and an open invitation to every state in the nation,” said Colin Robertson, Administrator of the Nevada Division of Outdoor Recreation, and the outgoing chair of the group. “As state directors, we have worked together over the last year – and even more deeply over these last few days here on the shores of Lake Tahoe – to ensure that the outdoor recreation economy is understood and supported in both urban and rural communities, and in a way that’s relevant to people from all walks of life in every corner of the country.”

U.S. federal data show that the outdoor recreation economy accounted for $689 billion of economic output for the nation in 2020, representing 1.8% of U.S. GDP and 4.3 million jobs (3% of all employment in the United States).

“The Outdoor Recreation Roundtable is delighted to see Brad Garmon and Carolann Ouellette assume leadership of the Confluence of States,” said Chris Perkins, Senior Director of the Outdoor Recreation Roundtable, a coalition of made up of 36 outdoor recreation trade associations — as well as other nonprofit organizations and business entities — serving more than 110,000 businesses. “These state leaders are uniquely positioned to advance the benefits of outdoor recreation, from business recruitment and retention, increased visitation, and economic activity, improved public health and wellness benefits, equitable access for communities who have been underserved in outdoor assets in the past, and climate mitigation and adaptation benefits that come from healthy green and blue infrastructure. We look forward to working with the new Confluence of States leadership in the days ahead to continue welcoming more people and business to the outdoors and expanding the positive impacts of this industry for people and communities.”

June 21, 2022 — CONFLUENCE OF STATES WELCOMES ARKANSAS, MARYLAND, AND NEW HAMPSHIRE

LITTLE ROCK, ARKANSAS – Outdoor recreation leaders from Arkansas, Maryland, and New Hampshire committed to advance the principles contained in the Outdoor Recreation Industry Confluence Accords, on behalf of their governors, at a signing on May 26, 2022. That brings the total number of states in the coalition to a historic 16.

The signing took place in Little Rock, Arkansas, at the National Governors Association (NGA) Outdoor Recreation Learning Network Annual Policy Institute, a two-day gathering of Governors’ outdoor recreation office directors and advisors. The purpose is to exchange information on advancing outdoor recreation and explore issues related to conservation, stewardship, education, equity, workforce training, economic development, infrastructure, and public health.

“Outdoor recreation is an important part of every state. While our landscapes look different, we are committed to the same pillars,” said Colin Robertson, Chair of the Confluence of States and Administrator of Nevada’s Division of Outdoor Recreation. “Leaders from Arkansas, Maryland, and New Hampshire have taken the next step to stand by 13 other states and support one another.”

“We welcome three states who have committed to elevating outdoor recreation. Their commitment supports small businesses, creates jobs, and improves the well-being of communities,” said Axie Navas, Co-Chair of the Confluence of States and Founding Director of New Mexico’s Outdoor Recreation Division. “The Confluence of States will support their success as a resource to share best practices and a collective voice for advocacy.”

“As ‘The Natural State,’ Arkansas’s signing of the Confluence Accords makes a great deal of sense,” said Katherine Andrews, Director of the Arkansas Office of Outdoor Recreation. “Our office was created last year by Governor Asa Hutchinson and Parks, Heritage and Tourism Secretary Stacy Hurst, who both recognized the importance of outdoor recreation to Arkansas’s economy, our quality of life and the health of our residents and visitors. We are proud to take this step in joining the Confluence of States and look forward to learning from and alongside our fellow member states.”

“Our involvement in the Confluence of States demonstrates our commitment and allows us to share best practices and develop policies that support the wise use and responsible enjoyment of our natural spaces,” said Daryl Anthony, Executive Director of Maryland’s Office of Outdoor Recreation. “Maryland’s land and aquatic assets do not recognize state lines, so it is essential that as we expand Maryland’s outdoor recreation potential, we do so in partnership and coordination with our fellow states.”

“New Hampshire is proud to join the Confluence of States and adopt the Confluence Accords.” said Scott Crowder, Director of the New Hampshire Office of Outdoor Recreation Industry Development. “If you are the company you keep, New Hampshire is in good shape collaborating with these industry leaders from 15 states to advance the outdoor recreation industry within our respective states and across the country.”

Outdoor recreation is an economic engine that creates jobs and sustains state and local economics throughout the U.S. The U.S. Bureau of Economic Analysis in November reported that outdoor recreation makes up 1.8 percent of U.S. GDP, generating $689 billion in gross output and supporting 4.3 million jobs.

March 30, 2021 — Confluence of States Sends Unified Request to Unlock Federal Funds

Thirteen state outdoor recreation industry offices are advocating for administrative action to restore access to federal funds for America’s outdoor spaces. Faced with unprecedented levels of participation, open spaces across the county have run into an administrative paradox presented by the absence of matching funds necessary to access the vital federal dollars that historically support maintenance and investment. You can read the letters below.

October 24, 2019 — Signatories To Confluence Accords Reach A Historic 13

Outdoor recreation leaders from Maine, Michigan, Nevada, New Mexico, and Virginia committed to advance the principles contained in the Outdoor Recreation Industry Confluence Accords, on behalf of their governors, at a signing ceremony today. That brings the total number of states to a historic 13, reminiscent of other revolutionary groups. Read more here.